Sony: Wimbledon as you’ve never seen it before Spot

Sony and Wimbledon have created a new ad designed to promote their 3D coverage of Wimbledon.  Similar to their original Sony Bravia spot where thousands of bright colored bouncy balls were thrown down the hilly streets of San Francisco, this new ad follows a massive flow of bouncing tennis balls through the quiet English streets of Wimbledon using (CGI). There is even a nod to the frog that appeared in the original commercial. The Wimbledon Finals will be filmed in 3D by Sony and subsequently shown on the BBC HD channel. An online tennis ball hunt is taking place across the Internet, primarily around Facebook, with several prizes up for grab including VIP tickets to the Women’s Final. Everything is pulled together under the slogan ‘Wimbledon, as you’ve never seen it before.’ More information can be seen here.

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