BEDWIN & THE HEARTBREAKERS Installation @ Beauty & Youth

The store-in-store concept has always been appealing to me.  Tokyo based brand, BEDWIN & THE HEARTBREAKERS, recently unveiled a new installation at Beauty & Youth United Arrows in Shibuya. On display is Bedwin’s 2011 fall/winter collection surrounded by a graffiti-inspired setting. The installation displays a number of tags on the walls of a bathroom which offers several props beside the trousers, button-down shirts, and sweaters that were included in the collection. The release for the season is titled ‘Stop Making Sense’ – likely a subtle reference to the disorderly theme of the installation.  Haven is usually a good place to check for the latest Bedwin products if you don’t live in Japan.

Images: Hypebeast

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